Aligning Customer Programs with Company Strategies
As markets shift and strategic opportunities arise, successful organizations are aligning customer programs with their strategies. The Geehan Group has the experience and expertise to plan and develop the strategic customer programs that balance voice of the customer with go-to-market approaches.
Get Started with an Assessment and Planning
An important first step is to evaluate the customer programs you currently have in place, ensuring they align with company strategy. Geehan Group’s proven approach will:
- Analyze existing market, sales and other relevant customer information
- Conduct key executive and stakeholder interviews to identify customer program direction
- Inventory programs and survey program leaders
- Compare programs with benchmarks, best practices, trends and company strategies
A customer program roadmap will provide the plan for aligning your programs with market opportunities, and enable you to execute your strategies with customers in mind.
Build Relationships that Drive Results with Strategic Planning
There is nothing quite like getting people together face-to-face. And when you create a personal experience with prospects, customers or other partners, these exchanges must be relevant and valuable for all.
So how can your organization routinely create, build and leverage the value of executive-level relationships to directly drive business results? Through proven Strategic Relationship Management efforts that connect executives to customer perspectives:
- Retain Top Customers
- Expand Revenue
- Enhance Relationships
- Build Loyalty
- Increase Retention
- Optimize Marketing Spend