Wednesday September 1,2010
Sean Geehan is CEO and founder of the Geehan Group, the recognized leader in connecting B2B executives to their most important customers in order to maximize customer retention, sales, profits and long-term market alignment. Geehan is also the author of the upcoming book The B2B Executive Playbook, the first book authored exclusively for B2B executives. Read More...
Tuesday Aug 24, 2010
If you're a salesperson, you feel the weight of responsibility for the company's success greatly in times of upheaval, especially when you're sudde... Read entire article
By Sean Geehan, CEO, Geehan Group
In the B2B world, the actual number of customers is small when compared to B2C. For example, At Celestica, an $8 billion manufacturer, the customer base is 100. (And like most B2B firms, you’ve probably never heard of Celestica). B2B executives are truly addressing a much smaller pool of customers, as opposed to a B2C company like Starbucks, whose revenues are close to Celestica at $10 billion, but the number of customers is 70,000,000. Read more...
By Paul Dunay
If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward.
Let me explain Read more...