Benefits to CEOs

• Align strategic plans with market demands/opportunities (acquisitions, value chain evolution, business models, etc.)
• Align executive team with strategic market imperatives
• Grow and retain predictable revenue
• Allocate resources against market demands and provide sounding board for more effective decision making
• Achieve a systemized method to capture and include the customer’s voice among your sales, marketing, product development and customer service executives to guide internal decisions and efforts
• Create an easily accessible source for ad-hoc market input and guidance
• Get closer to executives from your most strategic customers
• Accelerate product initiatives