Account Based Innovation

Increase Account Penetration with Executive
Sponsor Programs

Executive Sponsor Programs provide an opportunity to connect with major strategic accounts on an executive level. These programs drive account relationships across the enterprise, and extend sales and solution penetration. Teams explore customer-specific issues and challenges, industry trends and organizational priorities for sales/service solution development and collaboration.

Our Executive Sponsor Programs move an organization from ad-hoc and random one-on-one engagements with top accounts to a consistent and sustainable program. We build structure to connect your executive leadership team with your most strategic accounts to rapidly build executive relationships and business acceleration that is outside of any sales transaction.

The Executive Sponsor Program Framework requires a phased approach that will take an organization from the early foundational stage to becoming a world class program in each of the six steps. This framework has enabled our customers to significantly reduce their program launch.

A Framework for Success

ESP Framework

Driving Executive Relationships to a New Level

Key benefits that organizations see from an Executive Sponsor Program are:

  • Rapidly build executive relationships and business acceleration
  • Improved client loyalty through testimonials, referrals and case studies
  • Programmatic approach for the program to build standard, repeatable processes that are sustainable

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