Benefits to the Product Leader

• Gain operational and executive level (not user) market perspectives for product planning
• Validate product roadmaps and align with market dynamics and demands
• Define requirements at business and/or process level (ie. integration, module and platform level.)
• Accelerate product adoption and sales revenue from new products
• Gain reference accounts
• Align your internal executive team to product investment requirements
• Identify innovative business models, opportunities, partners and services
• Develop stronger value propositions that align with customer challenges
• Confirm stage gate development for greater release succes