Benefits to the Product Leader

  • Gain operational and executive level (not user) market perspectives for product planning
  • Validate product roadmaps and align with market dynamics and demands
  • Define requirements at business and/or process level (ie. integration, module and platform level.)
  • Accelerate product adoption and sales revenue from new products
  • Gain reference accounts
  • Align your internal executive team to product investment requirements
  • Identify innovative business models, opportunities, partners and services
  • Develop stronger value propositions that align with customer challenges
  • Confirm stage gate development for greater release succes