Download Sean Geehan's "B2B: A Different Game"
Understanding How B2B is Unique
Business-to-Business leaders often find it hard to obtain guidance; the most common sources of information - business books and conferences - typically showcase executives from high profile Business-to-Consumer companies. But B2B leaders can’t simply adopt and apply lessons from B2C companies, because it is a completely different experience for both the customer and the provider. Their needs are just different.
In this download, learn more on:
- how the fate of a B2B company rests in the hands of relatively few customer companies
- how the fate of a B2B company rests in the hands of just a few people
- why it's critical to make your current customers your priority
Bonus download included
HCL Technologies Case Study