Customer Advisory Board
How Can a Customer Advisory Board Help Retain
Your Top Customers?
The term Customer Advisory Board (CAB) can also be used interchangeably with Customer Advisory Council, Customer Advisory Panel, Innovation Councils, Executive Workshops, Executive Roundtables, and Executive Customer Board.
A well structured Customer Advisory Board is a proven and dynamic program that helps executives and decision makers develop a deep understanding of market conditions while simultaneously building relationships with key customers (which includes end customers, internal customers, suppliers, wholesalers, distributors, alliances and partners). A CAB is the perfect avenue for B2B Companies that have more than 60% of their sales with their top customers to receive relevant feedback that can be used in strategic business planning. A Customer Advisory Board not only helps your organization retain your most profitable customers, a CAB will help increase revenue opportunities within your customer base.
What Benefits Can You Expect from a
Customer Advisory Board?
A CAB creates a platform where you can leverage happy customers and drive innovation through customer co-design and collaboration. The end result is an overall market alignment in offerings, communications and strategy.
A Customer Advisory Board is a high-return, high-profile program that can heavily influence your company's competitive standing. A successful CAB provides a powerful format that turns customers into true advocates and provides executives with the information needed to align customer programs with company strategy. A formal Customer Advisory Board should be in your marketing and strategic arsenal.
Turn Customers into Advocates with
Customer Advisory Boards
Through Customer Advisory Boards, Geehan clients benefit from face-to-face interaction with executives from key customers.
These structured, proven and dynamic programs help organizations develop a deep understanding of market conditions while building the rapport with key executives that leads to increased opportunities. This powerful format turns customers into true advocates.
By establishing a Customer Advisory Board with Geehan or letting us maximize the one you have, you’ll be assured of leveraging a unique combination of proven processes, best practices, experience, know-how and results measurement that will surely make your CAB a critical asset to the future of your business.
"Through the Advisory Board we get the benefit of the customer's thinking in an unfiltered way, and we get the opportunity to really build points of view that are well thought through, probed, and polished based upon their ideas, advice, and brainstorming."
- Keith Hawk, VP Client Relations and Events, LexisNexis
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