Connecting to Customers-Marketing Management

In today’s increasingly complex and competitive marketplace, the adoption of a Customer Advisory Board (CAB) has helped companies thrive and win business.

Optimally consisting of customers from a company’s key segments, CABs can provide answers to many questions:

  • How should we rank and align our current product offerings and future development with market needs, to increase launch success?
  • Where do our core competencies and customers’ needs/pains converge, so our investments yield more sales?
  • How do we acquire more customers like our most profitable ones?
  • What types of new customers exist, and how can we capture them?
  • What’s the next big thing in this industry?
  • How do we increase retention rates?

To answer these question please fill out the form to the left, and download now!