Retain and Grow Top Customers
B2B Account Retention and Loyalty: Rob Urbanowicz, Principal
Throughout my career I’ve seen hundreds of B2B Customer Relationship Management Programs that have had varying degrees of success. Many of them involved significant amounts of time and energy spent in data analysis, identification of business process improvement, and investment in new systems or technologies designed to create an incredible ROI. But what intrigues me most about retention and growth initiatives is that most fail to realize that sales and service are delivered on the front lines, with teams and people interacting and delivering business value with decision makers. We embarked on a research initiative with marketing executives in Business-to-Business (B2B) firms to identify the customer programs that successfully drive customer retention and growth.
Learn how to "Retain and Grow Your Top Customers," through:
- B2B Account Retention and Loyalty
- B2B Account Growth
- Future Investments in Uncertain Times
