DAYTON, OH (November 16, 2010) – An extensive research study illuminating the best practices surrounding executive-level engagements will be released by Geehan Group on December 8, 2010 at the Westin Palo Alto Hotel.
“We were fortunate to gain executive-level insight from leading-edge companies including Microsoft, Xerox, Oracle, AT&T and many other organizations who understand the critical nature of developing strategic relationships at an executive level,” said research author and Geehan Group Senior Consultant Karen Posey. “We are excited to share this research with those who are looking to ignite their customer engagement strategies through Executive Sponsor Programs (ESP).”
Joining Posey in the event will be Microsoft’s Director of Executive Connections, DeeDee Rixe, who will share her experiences in elevating and sustaining executive-to-executive relationships. “The results we have achieved at Microsoft through our Executive Sponsor Program have positively impacted our relationships, loyalty and retention at an executive level with our most strategic customers,” Rixe explains.
Posey will discuss the biggest challenges in launching an ESP, how to set executives up for success and why one size doesn’t fit all with ESP.
For more information and to register to attend this event, go to:
About Geehan Group
The Geehan Group’s proven methodologies and experienced team connect B2B executives directly to their strategic customer groups and market opportunities. Geehan designs and executes programs which have provided B2B companies all over the world with the keys to Sustainable, Predictable, and Profitable Growth.