Press Releases

Research Shows B2B Executive Sponsor Programs Drive Innovation and Increase Customer Retention

Posted by Karen Battist on Wed, Jun 29, 2011 @ 03:43 PM

Newly Released Geehan Group White Paper Outlines Key Steps to Success

DAYTON, Ohio, June 29, 2011 /PRNewswire/ -- Geehan Group, the recognized leader in connecting B2B Executives to their most strategic customers in order to maximize customer retention, sales, profits and long-term market alignment,  announces the release of a new white paper titled, "Designing & Managing a World-Class Executive Sponsor Program" by Geehan's Senior Consultant, Karen Posey.

This white paper discusses research and analysis that illuminates the best practices surrounding executive-level engagements - programs that engage executives with their most strategic customers outside of any sales transaction. Executive-level insight was compiled from leading-edge companies including Microsoft, Cardinal Health, Oracle, AT&T, Xerox and many other organizations who understand the critical nature of developing strategic relationships at an executive level.

"Our Executive Sponsor program has enabled us to realize stronger relationships, loyalty, and innovation at an executive level with our most strategic accounts," states Jennifer Z. Renaud, Group Manager, Executive Connections, Microsoft Executive Engagement.

Geehan Group found that organizations that focus on long-term relationships rather than quick account fixes or short-term sales, achieve the most benefit with the highest probability for long-term success. Organizations that have achieved ESP success have experienced solid results in four top areas: retention, loyalty, relationships and innovation. The white paper outlines:

  • How to launch a successful ESP beginning with internal alignment from the CEO, proper structure and pace
  • The keys to successful transition from launching to sustaining an ESP program with monitoring measurements
  • How implementing Executive Sponsor Programs has helped organizations better align to the market, increase ROI and enhance customer relationships.

For more information on how to obtain a copy of this white paper please visit:

http://www.geehangroup.com/geehan-group-esp-white-paper

About Geehan Group

The Geehan Group's proven methodologies and experienced team connect B2B executives directly to their strategic customer groups and market opportunities. Geehan designs and executes programs which have provided B2B companies all over the world with the keys to Sustainable, Predictable, and Profitable Growth.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Sean Geehan: http://www.profnetconnect.com/sean_geehan

Tags: press releases, Executive Sponsor Program, B2B Company

Geehan Group To Release Executive Sponsor Research In Palo Alto

Posted by Karen Battist on Tue, Nov 16, 2010 @ 03:52 PM

DAYTON, OH (November 16, 2010) An extensive research study illuminating the best practices surrounding executive-level engagements will be released by Geehan Group on December 8, 2010 at the Westin Palo Alto Hotel.

“We were fortunate to gain executive-level insight from leading-edge companies including Microsoft, Xerox, Oracle, AT&T and many other organizations who understand the critical nature of developing strategic relationships at an executive level,” said research author and Geehan Group Senior Consultant Karen Posey.  “We are excited to share this research with those who are looking to ignite their customer engagement strategies through Executive Sponsor Programs (ESP).”

Joining Posey in the event will be Microsoft’s Director of Executive Connections, DeeDee Rixe, who will share her experiences in elevating and sustaining executive-to-executive relationships.  “The results we have achieved at Microsoft through our Executive Sponsor Program have positively impacted our relationships, loyalty and retention at an executive level with our most strategic customers,” Rixe explains.

Posey will discuss the biggest challenges in launching an ESP, how to set executives up for success and why one size doesn’t fit all with ESP.

For more information and to register to attend this event, go to:
www.geehangroup.com/ignitingESP

About Geehan Group

The Geehan Group’s proven methodologies and experienced team connect B2B executives directly to their strategic customer groups and market opportunities.  Geehan designs and executes programs which have provided B2B companies all over the world with the keys to Sustainable, Predictable, and Profitable Growth.

Tags: press releases, Executive Summits, Executive Sponsor Program