Press Releases

Research Shows B2B Executive Sponsor Programs Drive Innovation and Increase Customer Retention

Posted by Karen Battist on Wed, Jun 29, 2011 @ 03:43 PM

Newly Released Geehan Group White Paper Outlines Key Steps to Success

DAYTON, Ohio, June 29, 2011 /PRNewswire/ -- Geehan Group, the recognized leader in connecting B2B Executives to their most strategic customers in order to maximize customer retention, sales, profits and long-term market alignment,  announces the release of a new white paper titled, "Designing & Managing a World-Class Executive Sponsor Program" by Geehan's Senior Consultant, Karen Posey.

This white paper discusses research and analysis that illuminates the best practices surrounding executive-level engagements - programs that engage executives with their most strategic customers outside of any sales transaction. Executive-level insight was compiled from leading-edge companies including Microsoft, Cardinal Health, Oracle, AT&T, Xerox and many other organizations who understand the critical nature of developing strategic relationships at an executive level.

"Our Executive Sponsor program has enabled us to realize stronger relationships, loyalty, and innovation at an executive level with our most strategic accounts," states Jennifer Z. Renaud, Group Manager, Executive Connections, Microsoft Executive Engagement.

Geehan Group found that organizations that focus on long-term relationships rather than quick account fixes or short-term sales, achieve the most benefit with the highest probability for long-term success. Organizations that have achieved ESP success have experienced solid results in four top areas: retention, loyalty, relationships and innovation. The white paper outlines:

  • How to launch a successful ESP beginning with internal alignment from the CEO, proper structure and pace
  • The keys to successful transition from launching to sustaining an ESP program with monitoring measurements
  • How implementing Executive Sponsor Programs has helped organizations better align to the market, increase ROI and enhance customer relationships.

For more information on how to obtain a copy of this white paper please visit:

About Geehan Group

The Geehan Group's proven methodologies and experienced team connect B2B executives directly to their strategic customer groups and market opportunities. Geehan designs and executes programs which have provided B2B companies all over the world with the keys to Sustainable, Predictable, and Profitable Growth.

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