Press Releases

The B2B Executive Playbook

Posted by Karen Battist on Thu, Oct 20, 2011 @ 03:39 PM

B2B Playbook.

Find out how the fate of your B2B Company rests in the hands of relatively few people, and what you need to do about it.

The world for executives in Business to Business (B2B) companies is critically different from the world of their Business to Consumer (B2C) counterparts. All too often B2C strategies and tactics are applied to B2B companies, which leads to disappointing, even disastrous results. B2B requires a completely different playbook.

This book is an absolute necessity if:

  • Your top customers account for a large amount of your revenue
  • Your strategic planning meetings are unproductive or frustrating
  • Your company’s margins are being threatened or eroding
  • You have lost or are at risk of losing top customers
  • You have had new products fall short of revenue, margin and/or market share goals
  • Relationships with real decision makers of your most important customers are questionable
  • You struggle to measure the ROI on marketing or R&D programs
  • Your re-branding efforts have fallen flat
  • Your senior team disagrees on how to move the company forward
  • Your organization gets activity confused with results

In this groundbreaking book, Sean Geehan draws upon over 20 years of experience to outline the proven characteristics of successful B2B companies and the strategies they must adopt in order to survive and thrive. He and his team highlight case studies and research from market-leading companies such as Harris Broadcasting, Crown Partners, Nuance, Henny Penny,, Springer Publishing, AmerisourceBergen, Kodak, Intesource, Oracle, and more to prove what practices succeed and why others fail.

This extraordinary book is a critical resource for all executives of small, medium and global B2B companies.

"When I became CEO, status quo was not an option. I've witnessed the impact Geehan's approach has made with many firms. Applying these transforming and results-driven principles was a top priority for me."

- Joe Morgan, CEO, Standard Register

"These approaches have helped Harris refine our strategies and meaningfully retain and grow our revenue and margin."

- Tim Thorsteinson, President, Harris Broadcasting

"Applying these principles was instrumental in helping us better plan & execute our growth's straightforward and applicable for B2B companies that want to be market leaders."

- Richard Hearn, Co-Founder and CEO, Crown Partners

Tags: press releases, Executive Summits, Customer advisory board, Customer Advisory Council, B2B Company

Expanded Services Leads to Geehan Group Name Change

Posted by Karen Battist on Fri, Aug 01, 2008 @ 03:58 PM

Dayton, Ohio, August 1, 2008 - Geehan Group, formerly known as Geehan Advisory Boards, announced its new company name to reflect its growing list of offerings to organizations that strive to obtain a greater understanding of their customers.

“Over the last couple years our clients have asked us to lead customer-centric programs beyond Advisory Boards, including Executive Summits, Major Account Programs and other Executive-sponsored programs,” said Sean Geehan, founder and president. “The impact to our clients success has been remarkable in helping drive relationships, loyalty, acquisition targets, increased retention and sales volume.”

In addition to years of experience in managing Customer Advisory Boards, the Geehan team has expertise in defining and executing Executive Summits and Forums – National or regional events designed to bring key decision-makers together to preview a strategy or product, or to lead industry discussions. Through these executive-level exchanges, many customers become closer to the host organization and often even advocates. The outcome has been greater revenue, profitability, and competitive differentiation.

“Geehan takes a ‘partner-oriented’ approach to providing input along the way,” says Ben Kiker, Senior Vice President and Chief Marketing officer at Interwoven. “They are an extension of the Interwoven team (and my team specifically) and that’s very important to me. They know how to make the connection between customers and executives, leaving our subject matter experts to focus 100% on the topic at hand.”

Rosemary Milew, Vice President at LexisNexis adds, “Having worked with Geehan, I appreciate their genuine interest and dedication in growing to understand our business. With that increased understanding, they are able to ensure that we meet the ultimate goals and objectives of our meetings – to learn what we need to do to meet our customers’ needs.” Additionally, Milew says, “Most importantly, Geehan facilitates the discussion to progress in directions that we may not have anticipated. Such goal-focused freedom of discussion ensures that we are truly listening to the voice of the customer which will culminate in the company’s success.”

Tags: Executive Summits, Customer advisory board, Geehan Group